feat: 更新商业价值文档，增强对个人用户自助服务的支持，明确区分企业与个人用户的需求，提升用户体验和运营效率

docs/en/guide/business_value.md

@@ -1,6 +1,6 @@
 # Why You Need a License Management System
 
-A license management platform is far more than “anti-piracy.” It is a commercial engine that helps you **monetize flexibly and operate efficiently**.
+A license management platform is far more than "anti-piracy." It is a commercial engine that helps you **monetize flexibly and operate efficiently**, supporting both B2B enterprise customers and individual users with self-service experiences.
 
 ## Table of Contents
 - [1. Make Your Business Model More Flexible](#1-make-your-business-model-more-flexible)
@@ -27,6 +27,7 @@ A license management platform is far more than “anti-piracy.” It is a commer
 - Reduce the decision barrier (try before you buy)
 - Lift conversion (trial-to-paid is typically 3–5× direct purchase)
 - Secure predictable cashflow (subscriptions create recurring revenue)
+- **Support self-service purchases for individual users** - 24/7 online sales without manual intervention
 
 ---
 
@@ -34,21 +35,23 @@ A license management platform is far more than “anti-piracy.” It is a commer
 
 **Traditional flow:** customer contacts sales → new contract → technician visits to reinstall (can take weeks).
 
-**With license automation:** customer pays online → system updates the license instantly → premium features unlock in seconds.
+**With license automation:** customer self-serves online → system updates the license instantly → premium features unlock in seconds.
 
 **Core advantages:**
-- Better customer experience (use it the moment you buy)
+- Better customer experience (use it the moment you buy, no manual intervention required)
 - Upsell efficiency improves by 10×
 - Automatic renewal reminders reduce churn
+- **Support self-service upgrades for individual users** - users can adjust packages and device counts anytime
 
 ---
 
-## 3. Help Enterprises Administer Licenses
+## 3. Help Enterprises and Individual Users Administer Licenses
 
 ### For software vendors
 - Monitor which customers are active and how they use the product
 - Detect anomalies (e.g., one license signing in from 10 locations at once)
 - Understand feature adoption to guide roadmap decisions
+- **Unified management of B2B and individual users** - support differentiated services for different user types
 
 ### For enterprise IT admins
 - See who inside the company is using which license
@@ -56,6 +59,11 @@ A license management platform is far more than “anti-piracy.” It is a commer
 - Optimize procurement (buy 50, realize only 35 are in use)
 - Generate compliance and audit reports with one click
 
+### For individual users
+- **Self-service license status viewing** - check license status anytime
+- **Convenient device management** - easily unbind unnecessary devices
+- **Transparent order history** - view purchase records and invoices
+
 ---
 
 ## 4. Control Version Drift and Security Risk
@@ -68,6 +76,20 @@ Notify in advance → automatically disable at expiry → guide customers to the
 
 ---
 
+## 4.5. Business Value of User Self-Service
+
+**Traditional sales approach:** Sales follow-up → product demo → negotiation → contract signing (long cycle, high costs)
+
+**Self-service approach:** User browses autonomously → places online order → automatic activation (24/7 uninterrupted, extremely low cost)
+
+**Core advantages:**
+- **Sales costs reduced by 90%** - no manual follow-up, automated processing
+- **Significantly improved conversion rates** - users make autonomous decisions with stronger purchase intent
+- **Expanded market coverage** - no restrictions by region or time
+- **Complete data accumulation** - every user behavior is recorded for precise marketing
+
+---
+
 ## 5. Prevent Misuse and Abuse
 
 - **Detect license sharing:** flag when the same key lights up in multiple cities simultaneously
@@ -83,6 +105,8 @@ License telemetry captures user behavior so you can:
 - **Optimize the product:** if 80% ignore a feature, streamline or sunset it
 - **Refine pricing:** if monthly retention is weak, incentivize annual plans
 - **Boost conversion:** if trials churn on day 3, improve onboarding before then
+- **Precise marketing:** analyze user purchase paths to optimize sales strategies
+- **User profiling:** understand usage habits and payment intentions of different user groups
 
 ---
 
@@ -94,6 +118,8 @@ License telemetry captures user behavior so you can:
 | Customer upgrades | Manual, takes weeks | Self-serve, instant activation |
 | Operational efficiency | Manual intervention | Automated workflows |
 | Decision making | Gut feeling | Real usage data |
+| User experience | Passive service waiting | Active self-service operation |
+| Sales costs | High (manual sales) | Low (automated sales) |
 
-**Essence of license management:** turn software from a “one-and-done deal” into a **sustainably operated digital asset** that boosts both customer satisfaction and revenue.
+**Essence of license management:** turn software from a "one-and-done deal" into a **sustainably operated digital asset** that supports differentiated needs for enterprise customers and individual users, boosting both customer satisfaction and revenue/operational efficiency.